Traditional marketing agencies continue to spin their rickety gears by pushing old-style, broadcast-era marketing upon nonprofits.

Time for an about-face. Social paradigms have changed and web 2.0 only sped it up. The nonprofit culture’s remarkably different. Engaging constituents isn’t the same as force-feeding and praying for a conversion.

Affinity: a Down-to-Earth Marketing Primer for Nonprofits is a waypoint. Just enough to get everyone probing with the right questions.

Affinity fires a warning shot by defining what nonprofit marketing really is.

Then we blast away the smokescreen surrounding audiences, messaging, social media, and branding.

It’s only fitting to turn revelation into action, so we prepare you for that with some notable takeaways. Including:

• 8 Core Elements of a Marketing Plan
• 5 Places to Analyze Your Current Audiences
• 5 Ways to Improve Your Messaging
• 5 Social Media Myths to Dispel
• 4 Ways to Review Your Nonprofit Brand

Organizations have caught on. What about you?